identity
2023




I’m trying my hardest not to act how I feel is a project that aims to create awareness about the borderline personality disorder through a visual identity toolkit. Since it has common symptoms with both bipolar disorder and depression, it’s hard to get the right diagnosis. I wanted to create a campaign that could inform people about this condition and help who may suffer from it to get the help and support they need.













I started to develop the concept while finding a common point in many articles about BDP: people who suffer from it have severe difficulties in emotion management and feel overwhelmed by them. This led me to think about elements of instability and very violent natural phenomena, especially tsunami waves and fire flames.




These two images lead me to imagine bold colors and an intense - almost chaotic - visual identity for this project.
I started designing some Rorschach-test-like stains that were scanned and later digitally elaborated with Photoshop and Illustrator. 











The last step of the process was the design of a few patterns combining the different slices of the stains. The result is a bold yet turbulent mix of colours that reflects the wave of uncontrollable wave of emotions that affects  people with BPD.










These patterns were then scaled to all the toolkit assets, such as flyers, posters, bookmark, instagram feed, a mini-game, stickers, website and a project explainatory zine.